Biography
Born to Joanne Simpson and an
Egyptian Arab father (name not
known). His biological sister is
the novelist Mona Simpson. Steve
was adopted soon after birth by
Paul and Clara Jobs of Mountain
View, Santa Clara County,
California.
After graduating from Homestead
High School in Cupertino,
California, in 1972 Jobs
enrolled in Reed College in
Portland, Oregon, where he
dropped out after one semester.
In the autumn of 1974, Jobs
returned to California and began
attending meetings of the
"Homebrew Computer Club" with
Stephen Wozniak. He took a job
at Atari Inc., designing
computer games with his friend,
Wozniak.
In 1976, Steve Jobs, then 21,
and Wozniak, 26, founded Apple
Computer Co in the Jobs' family
garage. Jobs and Wozniak put
together their first computer,
called the Apple I. They
marketed it at a price of
$666.66. In 1983, Jobs lured
John Sculley from Pepsi-Cola to
run Apple by telling Sculley
that he could accomplish
something more than just
"selling sugar water". In 1985,
after an internal power
struggle, Jobs was stripped of
his duties by Sculley and ousted
from Apple. He departed to found
NeXT Computer later that decade.
In 1986 Jobs bought Pixar, an
Emeryville, California computer
animation studio, from its
founder George Lucas for $10
million. In 1991 Jobs married
Laurene Powell; they have three
children. In 1996, Apple bought
NeXT for $200 million, and in
1997 Jobs returned to Apple as
interim CEO after the departure
of Gil Amelio. In 2000, Apple
dropped the "interim" from Jobs'
title after he had worked for
several years at an annual
salary of $1 and Apple returned
to profitability.

Steve Jobs was born to an American mother, Joanne Carole Schieble, and a Syrian father, Abdulfattah John Jandali, a political science professor, in San Francisco, California on February 24, 1955. One week after
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birth, Jobs was put up
for adoption by his unmarried
mother. Subsequently he was
adopted by Paul and Clara Jobs
of Mountain View, Santa Clara
County, California. They gave
him the name Steven Paul Jobs.
His biological parents later
married and gave birth to Jobs'
sister, the novelist Mona
Simpson. The siblings did not
meet until they were adults. The
marriage of his biological
parents ended in divorce years
later. To this day, Jobs
dislikes Paul and Clara Jobs
being called his adoptive
parents, and prefers to simply
refer to them as his "parents".
Jobs went to Homestead High
School in Cupertino, California
and attended after-school
lectures at the Hewlett-Packard
Co. in Palo Alto, California.
Soon, he was hired there and
worked with Stephen Wozniak as a
summer employee. In 1972, Jobs
graduated from high school and
enrolled in Reed College in
Portland, Oregon, but he dropped
out after one semester. Years
later, when speaking at a
Stanford University graduation
ceremony in 2005, Jobs said he
remained at Reed attending
classes, including one in
calligraphy. "If I had never
dropped in on that single course
in college, the Mac would have
never had multiple typefaces or
proportionally spaced fonts," he
said.
In the autumn of 1974, Jobs
returned to California and began
attending meetings of the
"Homebrew Computer Club" with
Steve Wozniak. He took a job at
Atari, a manufacturer of popular
video games, as a technician.
During this time, it was
discovered that a slightly
modified toy whistle included in
every box of Cap'n Crunch
breakfast cereal was able to
reproduce the 2600 Hz
supervision tone used by the
AT&T long distance telephone
system. Jobs and Wozniak went
into business briefly in 1974 to
build "blue boxes" based on the
idea that allowed for free long
distance calls.
After Steve's spiritual trip to
India, he returned to America
bold and wearing traditional
Indian wear. He also returned to
his previous job at Atari, but
he could only come to work when
all the other designers had gone
home- so that he didn't disturb
the other employees. He was
given the duty of creating a
circuit board for the Atari game
Breakout. According to Atari
Founder Nolan Bushnell, Atari
had offered $100 to each chip
that was reduced in the machine.
Unfortunately (and admittedly),
Steve had little interest or
knowledge in circuit board
design. He made a deal with
Stephen Wozniak- the bonus would
be split evenly between them, if
"Woz" could create a circuit
board with a minimal number of
computer chips and components.
The project was completed, and
much to the amazement of Atari-
Wozniak had reduced the number
of chips used by 50.
Unfortunately, Wozniak had made
the design so tight, it was
impossible to reproduce on an
assembly line. However, Jobs
told Wozniak that Atari had
really only given them $700
(when in reality the $5000 that
was offered by Atari was given),
Jobs suggested that Woz take
$300 for his work. When Woz
found out that Jobs had short
changed him, their friendship
was never really the same.
In 1976, Steve Jobs, then 21, and
Wozniak, 26, founded Apple
Computer Co. in the Jobs family
garage. The first personal
computer Jobs and Wozniak
introduced was called the Apple
I. It sold for $666.66, in
reference to the phone number of
Wozniak's Dial-a-Joke machine,
which ended in -6666. In 1977,
Jobs and Wozniak introduced the
Apple II, which became a huge
success in the home market and
made Apple an important player
in the nascent personal computer
industry. In December 1980,
Apple Computer became a publicly
traded corporation, and with the
successful IPO, Jobs's stature
rose further. That same year,
Apple Computer released the
Apple III, but it met with much
less success.
As Apple continued to grow, the
company began looking for
corporate management talent to
help manage its expansion. In
1983, Jobs lured John Sculley,
an executive with Pepsi-Cola, to
serve as Apple's CEO,
challenging him, "Do you want to
spend the rest of your life
selling sugared water, or do you
want a chance to change the
world?" That same year, Apple
also released the
technologically advanced but
commercially unsuccessful Lisa.
1984 saw the introduction of the
Macintosh, the first
commercially successful computer
with a graphical user interface.
The development of the Mac was
started by Jef Raskin, and the
team was inspired by technology
that had been developed at Xerox
PARC, but not yet
commercialized. Apple had paid a
fee for use of the PARC
technology. The success of the
Macintosh led Apple to abandon
the Apple II in favor of the Mac
product line, which continues to
this day.

Departure from Apple,
creation of NeXT
While Jobs was a persuasive and
charismatic evangelist for
Apple, critics also claimed he
was an erratic and tempestuous
manager. In 1985, after an
internal power struggle, Jobs
was stripped of his duties by
the board of directors and
resigned from Apple. Note that
Jobs still remained chairman of
Apple Computer at that time.
After leaving Apple, Steve Jobs
founded another computer
company, NeXT Computer. Like
Apple's Lisa computer, the NeXT
workstation (one of NeXT
Computer's first products) was
technologically advanced, but it
never was able to break into the
mainstream because of its high
cost. Among those who could
afford it, it did, however,
garner a strong following due to
its technical strengths, chief
among them being its
object-oriented software
development system. Jobs
marketed NeXT products toward
the scientific and academic
fields because of the
innovative, experimental new
technologies it incorporated
(such as the Mach kernel, the DSP chip, and the built-in
Ethernet port).
The NeXT Cube was Jobs'
philosophical idea of an
"interpersonal" computer, which
he believed was the next
monumental step after "personal"
computing. That is, if computers
could allow people to
communicate and collaborate
together in an easy way, it
would solve a lot of the
problems that "personal"
computing had come up against.
Jobs had been criticized for not
including built-in networking
features on the original
Macintosh (calling it an
"umbilical cord to the
company"), and he was determined
not to make the same mistake
again. During a time when e-mail
for most people was plain text,
Jobs loved to demo the NeXT's
e-mail system, NeXTMail, as an
example of his "interpersonal"
philosophy. NeXTMail was one of
the first to support universally
visible, clickable embedded
graphics and audio within
e-mail.
Jobs ran NeXT with an obsession
for perfection at any cost. This
eye for detail ultimately
destroyed NeXT's hardware
division, but, on the other
hand, it also showed the world
that Jobs could design a
Macintosh that was arguably
better than the original. The
NeXT Cube's laser-cut magnesium
case has popularly been cited as
an example of the quest for
perfection-at-any-cost.
Just as Steve Jobs railed against IBM
at Apple, Jobs railed against
Sun Microsystems as an Evil
Empire while at NeXT. Later,
after NeXT's hardware division
was dropped in 1993 having sold
only 50,000 machines, Jobs and
Sun Microsystems' Scott McNealy
introduced OPENSTEP together.
While Jobs' stint at NeXT is
often glossed over in history
books, the contributions of
NeXT's engineers incidentally
led to two unrelated events:
The World Wide Web. Tim
Berners-Lee developed the
original World Wide Web system
at CERN on a NeXT workstation.
Jobs' insistence that average
people should be able to write
custom "mission-critical"
applications formed the basis of
Interface Builder, which
Berners-Lee utilized to do just
that — write a program entitled
"WorldWideWeb 1.0".
The Return of Apple Computer.
Apple's reliance on ancient
software and internal
mismanagement, particularly its
inability to release a major
operating system upgrade, had
brought it near bankruptcy in
the mid 1990s. Jobs' progressive
stance on Unix underpinnings
were considered overly ambitious
and somewhat backward in the
1980s, but his choice ultimately
became an expandable, solid
foundation for an operating
system. Apple would later
acquire this software and, under
Jobs' leadership, experience a
renaissance.
NeXT's technologies also helped
the advancement of technologies
such as object-oriented
programming, Display PostScript,
and magneto-optical devices.
In 1996, Apple bought NeXT for $402 million, bringing Jobs back to the company he founded. In 1997 he became Apple's interim CEO after the directors lost confidence in and ousted then-CEO Gil Amelio. Upon returning to the leadership of Apple, Jobs used the title of "iCEO". In March of 1997 Jobs abruptly terminated a number of projects such as Newton, Cyberdog, and OpenDoc.
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In the coming months, many
employees developed a fear of
encountering Jobs while riding
in the elevator, "afraid that
they might not have a job when
the doors opened. The reality
was that Steve's summary
executions were rare, but a
handful of victims is enough to
terrorize a whole company."
With the purchase of NeXT, much
of the company's technology
found its way into Apple
products, notably NeXTSTEP,
which evolved into Mac OS X.
Under Jobs' guidance the company
increased sales significantly
with the introduction of the
iMac. Since then, appealing
designs and powerful branding
have worked well for Apple.
On the cover of TIME, holding an
iPod. In recent years,
the company has branched out.
With the introduction of the
iPod portable music player,
iTunes digital music software,
the iTunes Music Store, the
company is making forays into
personal electronics and online
music. While stimulating
innovation, Jobs also reminds
his employees that "real artists
ship," by which he means that
delivering working products on
time is as important as
innovation and killer design.
Steve Jobs hopes to repeat this
success with the
iPhone.
Jobs worked at Apple for several
years with an annual salary of
$1, and this earned him a
listing in Guinness World
Records as the "Lowest Paid
Chief Executive Officer". At the
2000 keynote speech of Macworld
Expo in San Francisco, the
company dropped the "interim"
from his title. His current
salary at Apple officially
remains $1 per year, although he
has traditionally been the
recipient of a number of
lucrative "executive gifts" from
the board, including a $90
million jet in 1999, and just
under 30 million shares of
restricted stock in 2000-2002.
As such, Jobs is well
compensated for his efforts at
Apple despite the nominal
one-dollar salary.
Jobs is both admired and
criticized for his consummate
skills of persuasion and
salesmanship, which has been
dubbed the "reality distortion
field" and is particularly
evident during his keynote
speeches at Macworld Expos. This
"RDF" shield is an encapsulating
term, also referring to Apple's
sometimes non-competitive market
pricing, such as the overly
expensive G4 cube, or making
decisions outside the desire of
market demands, such as the
elimination of Macintosh clones.
Not all of his decisions have
met with widespread approval.
Apple's marketing efforts, for
example, in the 1980s, while
excellent from a technical
standpoint, were alienating to
corporate buyers. Corporate
buyers, consequently turned to
IBM, resulting in a precipitous
drop in market share. Microsoft
further diminished Apple's lead
by later developing its own GUI,
Microsoft Windows, which
eventually eclipsed and
dominated over Apple's share.
In 2005, Jobs responded to
criticism of Apple's poor
recycling programs for
electronic waste (or e-waste) in
the U.S. by lashing out at
environmental and other
advocates at Apple's Annual
Meeting in Cupertino in April.
When asked by a representative
of a socially responsible
investment fund why Apple's
programs lagged behind Dell's
and HP's, Jobs wound up his
critic by calling the advocates'
complaints "bulls---." However,
a few weeks later, Apple
announced it would take back
iPods for free at its retail
stores. The Computer TakeBack
Campaign responded by flying a
banner from a plane over the
Stanford University graduation
at which Jobs was the keynote
speaker. The banner read "Steve
- Don't be a mini-player recycle
all e-waste."

In 1986, Alvy Ray Smith,
Edwin Catmull and Steve Jobs
co-founded Pixar, an Emeryville,
California computer animation
studio. It was formed around
what was originally Lucasfilm's
computer graphics division,
which Jobs bought from its
founder, George Lucas, for $10
million. Pixar became famous
and successful nearly a decade
later with the breakthrough
feature movie Toy Story. It has
since produced the award-winning
films A Bug's Life in 1998, Toy
Story 2 in 1999, Monsters, Inc.
in 2001, Finding Nemo in 2003,
and The Incredibles in 2004.
Their next release, Cars, is due
for a 2006 summer release.
Finding Nemo and The Incredibles
have each received the Academy
Award for Best Animated Feature.
Steve Jobs married Laurene Powell,
nine years his junior, on March
18, 1991 and has three children
with her. He also has a
daughter, Lisa Brennan-Jobs, by
Chris Brennan, a woman he did
not marry.
In "The Second Coming of Steve
Jobs" author Alan Deutschman
reports that Jobs once dated
Joan Baez. Deutschman quotes
Elizabeth Holmes, a friend of
Jobs from his time at Reed
College, as saying she "believed
that Steve became the lover of
Joan Baez in large measure
because Baez had been the lover
of (Bob) Dylan."
In iCon: Steve Jobs by Jeffrey
S. Young & William L. Simon, the
authors suggest that Jobs might
have married Baez if not for the
fact that her age at the time
(41) could have cancelled out
the possibility of having
children. Baez and Jobs
presumably remain friends, as
evidenced by her mention of him
in the acknowledgements of her
1987 memoir "And A Voice To Sing
With".
Jobs is a pescetarian (not a
vegetarian or vegan as is often
claimed) — although he does not
eat mammalian meat, he
reportedly eats fish from time
to time.
In 1982, Jobs bought an
apartment in The San Remo, where
Princess Yasmin Aga Khan,
daughter of Rita Hayworth, also
had an apartment. It was a New
York apartment building with a
politically progressive
reputation. With the help of I.M.
Pei, Jobs spent years renovating
his apartment in the top two
floors of the building's north
tower, only to sell it almost
two decades later to U2 frontman
Bono. Jobs had never moved in.
In 1984, Steve Jobs purchased a 17,000
square foot, 14 bedroom, Spanish
Colonial mansion, designed by
George Washington Smith in
Woodside, California. Although
Jobs lived in the mansion for
ten years, reportedly in an
almost unfurnished state, and
let Bill Clinton use it in 1998
while his daughter was studying
nearby, the mansion was allowed
to fall into a state of
disrepair. Planning to demolish
the house and build a smaller
home on the property, he met
complaints from local
preservationists over his plans.
In June 2004, the Woodside Town
Council gave Jobs approval to
demolish the mansion, on the
condition that he advertise the
property for a year to see if
someone would move it to another
location and restore it. A
number of people showed
interest, including attorney
Richard Pivnicka, who has
experience restoring old
property.
On July 31, 2004, Jobs underwent
surgery to remove a cancerous
tumor in his pancreas. He had a
very rare form of pancreatic
cancer, which is far less
aggressive than the usual form
of pancreatic cancer, and is
known as islet cell
neuroendocrine tumor. It did not
even require chemotherapy or
radiation therapy. During his
absence, Tim Cook, head of
worldwide sales and operations
at Apple, ran the company.
In 2005, Steve Jobs banned all
books published by John Wiley &
Sons from the Apple retail
stores in response to their
publishing an unauthorized
biography, iCon: Steve Jobs by
Jeffrey Young and William L.
Simon.
The aggressive and demanding
personality of Steve Jobs has
been much talked and written
about in a number of
unauthorized biographies, such
as The Little Kingdom by Michael
Moritz, Steve Jobs: The Journey
Is the Reward by Jeffrey S.
Young, The Second Coming of
Steve Jobs by Alan Deutschman
and iCon: Steve Jobs by Jeffrey
S. Young & William L. Simon.
In iCon: Steve Jobs the authors
point out that Paul Jobs, his
father by adoption, was also
known for his aggressive side:
"Paul was soon hired as a kind
of strongarm man by a finance
company that sought help
collecting on auto loans—an
early repo man. Both his bulk
and his aggressive personality
were well suited to this
somewhat dangerous pursuit, and
his mechanical bent enabled him
to pick the locks of the cars he
had to repossess and hot-wire
them if necessary."
In the documentary Triumph of
the Nerds, reaction to Jobs'
famous firing from Apple
Computer by CEO John Sculley and
the Apple Board of Directors was
talked about by various people:
Chris Espinosa: "The grandiose
plans of what Macintosh was
gonna be was just so far out of
whack with the truth of what the
product was doing. And the truth
of what the product was doing
was not horrible, it was
salvageable. But the gap between
the two was just so unthinkable
that somebody had to do
something, and that somebody was
John Sculley."
John Sculley: "The board had to
make a choice and I said look,
it's Steve's company, I was
brought in here to help. If you
want him to run it, that's fine
by me. But we gotta at least
decide what we're gonna do and
everybody's got to get behind it
... and ultimately after the
board talked with Steve and
talked with me, the decision was
that we would go forward with my
plans and Steve left."
Steve Jobs: "What can I say? I
hired the wrong guy. He
destroyed everything I spent 10
years working for; starting with
me, but that wasn't the saddest
part. I would have gladly left
Apple if Apple would have turned
out like I wanted it to."
Larry Tesler: "People in the
company had very mixed feelings
about it, everyone had been
terrorized by Steve Jobs at some
point or another, and so there
was a certain relief that the
terrorist would be gone. And on
the other hand I think there was
incredible respect for Steve
Jobs by the very same people,
and we were all very worried
what would happen to this
company without the visionary,
without the founder, without the
charisma."
Andy Hertzfeld: "He took it as a
personal attack, started
attacking Sculley, in which, you
know, backed himself into a
corner. Because he was sure that
the board would support him and
not Sculley ... Apple never
recovered from losing Steve;
Steve was the heart and soul and
driving force; it would be quite
a different place today; they
lost their soul."
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